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Guides, checklists, and comparisons to help small businesses automate their online marketing with the right tools.
Best Email Tools 2025
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Tracking Affiliate Links
export default function Page() "}. Optionally add utm_content for button vs text link. 3) Track events in GA4 Implement an event like click_affiliate via Google Tag Manager matching outbound patterns …
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Recurring Affiliate Programs
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AI-Generated Content 101 for Marketers and Creators
In this guide, I’ll show you everything you need to know about using AI to create content, while still feeling confident about it. AI-generated content is any material—text, images, video, audio, code…
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Beyond Traffic: How To Drive Sales Through Google’s AI Mode and ChatGPT
Still measuring success by clicks alone? You’re falling behind. AI tools like Google’s AI Overviews and ChatGPT have changed how people search for information. They’ve also created shifts in how they …
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I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either
Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that just…
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UX and SEO: A Guide for Winning the Searcher, Not Just the SERP
User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain …
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LLM Visibility: What It Is and How to Optimize for It
If your brand isn’t appearing in these AI responses, you’re becoming invisible to an increasingly important segment of your audience. LLM visibility is about making sure you’re mentioned and cited in …
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SEO and PPC: 8 Smart Ways to Align for Maximum ROI in 2025
Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions aren’t keeping pace. It’s not just the LLMs — the SERP itself has …
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How to Use Ubersuggest’s AI Platform to Get Named, Cited, and Chosen
Search didn’t disappear. It split. There are links (traditional SEO) and there are answers (Google AI Overviews, Bing Copilot, Perplexity, ChatGPT, Claude, etc.). In these answer boxes the engine summ…
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The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For example, h…
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10 Ways to Use Ahrefs’ Brand Radar to Grow AI Visibility
And that’s where Ahrefs’ Brand Radar comes in. It’s one of the fastest-growing tools in AI brand visibility, with 100M+ prompts, 6+ AI indexes, and requires zero setup. Below, I share my favorite use …
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Answer Engine Optimization (AEO): How to Win in AI Search
Answer Engine Optimization (AEO) is one of the most important topics in search right now. It’s about making sure your brand shows up inside AI-generated answers — not just on traditional SERPs. As lar…
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You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.
Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track A…
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How Much Does Google Ads Cost? (2025 Data + Insights)
I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in 2025 is $8.34. And the median CPC is $4.52. Legal had the highest average CPC at $2…
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Preparing For The Rise of AI Shopping Assistants In Search
“What’s the best water bottle for hiking in hot weather?” Once upon a time, this was a question you’d ask a friend or perhaps even a search engine. These days, more users are asking ChatGPT or Bing fo…
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100 Most Cited Domains in ChatGPT
These are the 100 most cited domains, along with their number of mentions. The top most cited domains in ChatGPT for the U.S. are Reddit, Wikipedia, Amazon, Forbes, and Business Insider. ChatGPT seems…
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SEO vs. GEO: 5 Key Differences Despite the Similarities
Want the full story? Read on. As you probably already know, Search Engine Optimization (SEO) is the practice of improving your website so it appears higher in Google, Bing, or other search engine resu…
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AI Search Strategy: The Seen & Trusted Brand Framework
AI is already reshaping how buyers discover and choose brands. When someone asks ChatGPT or Google AI Mode about your category, two things happen: Brands are mentioned in the answer Sources are cited …
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Getting Cited in LLMs: A Guide to LLM Seeding
Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Don’t think of it as an unfortunate glitch, but a big shift in how these tools …
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Large Language Model SEO (LLM SEO)
Google is no longer the only place people search. Millions now bypass search engines entirely and turn to large language models (LLMs) like ChatGPT, Gemini, and Perplexity for answers. ChatGPT alone f…
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100 Most Cited Domains in Google’s AI Mode
These are the 100 most cited domains, along with their number of mentions. The top domains cited in AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google itself. With so many mentions of Y…
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The Zero-Click Future: Winning In A World Where Google Doesn’t Send Traffic
Take a few minutes to think about your website. Have you noticed your traffic dropping even though rankings haven’t really changed? You’re not alone. The rise of zero-click searches on Google and othe…
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August 2025 Digital Marketing Roundup: What Changed and What You Should Do About It
Another month, another round of shifts redefining what digital visibility means. From AI-driven SERPs to browser wars, TikTok engagement metrics to evolving influencer ecosystems, August brought real …
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LLM Optimization (LLMO): How to Rank in AI-Driven Search
You’re not alone if you’ve noticed your organic traffic dipping while your content continues to rank. And you’re not imagining it. Nowadays, people skip clicking to websites and get answers to their q…
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GEO vs SEO: Understanding the Differences
If you have been working in digital marketing, you already know how much hinges on showing up in search. For years, SEO has been the way to get there. Now, GEO vs SEO is the conversation that matters,…
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SEO vs. GEO, AEO, LLMO: What Marketers Need to Know
If you do any kind of marketing, you’ve probably come across at least one of these acronyms recently: GEO: Generative Engine Optimization AEO: Answer Engine Optimization LLMO: Large Language Model Opt…
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What Is Generative Engine Optimization (GEO)?
If you’ve noticed your organic traffic shrinking even though you’re ranking well, you’re not imagining it. AI-driven engines like ChatGPT, Perplexity, and Google’s AI Overviews are answering questions…
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Journalist Outreach: 9 Steps to Earn High-Authority Links
Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it’s still one of the most effective ways to earn authority links that actual…
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